Purpose and Values

Purpose and Values


To offer beauty to environments and convenience to interested parties with high-quality finishes.


We aspire to grow and develop our business through entrepreneurship and innovation, acknowledging, accepting
and managing the respective risks.

Respect for others
We acknowledge, value and accept different individuals and multiple cultures with respect and fraternity.

We value the integrity of people, processes and assets.
We work by focusing on the preserved continuity of business as usual, considering the systemic, environmental,
economic and social impacts of short-term decisions.

We operate with clear and frank dialogues, with the internal and external public, guiding the discussion and analysis
of occasional errors and difficulties towards processes and not people, in addition to sharing good practices and
opportunities for improvement, always guided by the systemic vision of a value chain.

Commitment to results
We constantly aim for improved business results, with a sense of ownership, a high-performance team and the
constant respect for other values.